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CARTIER
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Founded in Paris in 1847, Cartier is one of the world’s most prestigious luxury maisons, celebrated for its timeless jewelry and watchmaking heritage.

 

Known for blending craftsmanship and innovation, Cartier’s challenge was to translate its refined universe into a seamless digital experience that feels as luxurious as its physical boutiques.

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Project focus: Global e-commerce design optimization, layout refinement, and UX consistency across markets.

 

Lead Art Director: Adrien Gonauer

 

My Role : Art Direction & Product Design I joined the global digital design team led by Adrien Gonauer, to refine and design multiple key pages.

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My focus was on UX clarity, interface precision, and cross-market consistency, ensuring each interaction reflected Cartier’s timeless elegance.

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PAIN POINTS

  • Create a modern, performant UX while preserving Cartier’s high-end storytelling tone

  • Unify layouts across global markets without losing regional nuance

  • Align design systems, typography, and grid logic for perfect visual rhythm

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APPROACH

  • Design system audit: Reviewed templates to ensure alignment with Cartier’s identity and interaction patterns.

  • UX optimization: Simplified navigation, improved hierarchy, and enhanced information flow between storytelling and e-commerce sections.

  • Collaboration: Worked with art direction, dev, and content teams for QA and pixel-perfect consistency.

  • Performance: Refined pges and visuals to optimize loading times while keeping high-end fidelity.

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